33 replies to this topic

[Ballack & Blu]

Apparently Adidas have decided that they will not supply Liverpool from june 2012,the money they are asking does not equate to their on pitch success,how the once mighty fall PMSL..

[Spiller86]

Well just quietly they have apparently got a new deal worth more from a brand owned by New Balance.

[Mike 93]

Success on the pitch my arse, probably due to the suarez affair.
They havent been successful for 20 years.

Edited by Mike 93, 19 January 2012 - 02:15 AM.

[wxwax]

In April New Balance and the Boston Red Sox announced a major deal. So it makes sense that Liverpool's owners have forged a new equipment deal with a subsidiary of New Balance.

Has anyone ever heard of Warrior Sports? Nor me. That's probably the point. This is their big step into a larger market, perhaps, using the resources of the big parent company. £25 million per season starting next season.

John Henry may be a clod when it comes to race and public relations. But he seems to be a good businessman.

[TheWestwayWonder]

wxwax, on 19 January 2012 - 03:53 AM, said:

In April New Balance and the Boston Red Sox announced a major deal. So it makes sense that Liverpool's owners have forged a new equipment deal with a subsidiary of New Balance.

Has anyone ever heard of Warrior Sports? Nor me. That's probably the point. This is their big step into a larger market, perhaps, using the resources of the big parent company. £25 million per season starting next season.

John Henry may be a clod when it comes to race and public relations. But he seems to be a good businessman.

That is true. But I think this deal is really indicative of just the opposite.

The only place I have ever seen warrior gear sold in North America is in specific sports shops that cater to lacrosse. That is what they are known for and, while youre right that they may have all the resources of new balance (which is a company whose advertising is on par with the likes of KSwiss, Asics, or others who have a very niche following in the sport world....popular with runners but thats about it) and now they have a big name team to go with it.

But this deal reminds me a lot of the deals you sign as a chairman in those games like Football Manager/Championship manager. You can have a lot of dough up front, or less dough up front and get a tidy sum for every game you win.

I am not a marketing person, but this looks like a backwards step to me. Liverpool have a few fading stars, Andy Carroll, and Luis Earl Ray Suarez. Hardly the kind of portfolio of players that will generate interest around the world. If it were Man City or Real Madrid doing this deal, I would think they have the momentum to make the brand a household name.

Liverpool are going to this new company for alot of cash up front, but they will lose out on a lot of revenue in terms of shirt sales and exposure. Nike, Adidas, and Puma are household names around the world. All of these companies have slick marketing and a lot of big players who advertise for them. Losing that kind of exposure is going to hurt liverpool in the long run. And the club are not getting better on the pitch, far from it.

John Henry and his Fenway Sports people are very smart. But I dont think that doing this two-for-one package deal with their two clubs is wise at all. Different markets. Different athletic legacies for these companies in each region.

Edited by TheWestwayWonder, 19 January 2012 - 05:07 AM.

[erskblue]

New Balance are a running sportswear and shoe company.

They do have a niche and a decent one in that market segment.

adidas are a global multi sportswear brand.

[Maksimov]

erskblue, on 19 January 2012 - 06:24 AM, said:

adidas are a global multi sportswear brand.

Not to mention their long traditions as makers of football equipment. Warrior Sports doesn't have the history.

[CFCCAN]

Mike 93, on 19 January 2012 - 02:15 AM, said:

Success on the pitch my arse, probably due to the suarez affair.
They havent been successful for 20 years.

CL Trophies come to mind....something we haven't achieved yet.

[Seven Times]

CFCCAN, on 19 January 2012 - 08:32 AM, said:

CL Trophies come to mind....something we haven't achieved yet.

Plus the Europa League, couple of FA Cups, Super Cups and shields etc....


I sometimes wish we could go back to Umbro.

[Zola]

Our 100 years Umbro top is still my favourite

[Zeta Orionis]

It's got to be Coors.

[Zola]

Coors is a stinkin beer though

[Zeta Orionis]

Never tried it, but the shirts looked cool.



How can you not love everything about that?

[Davey Baby]

Sounds to me like a scam to get round FFP.

This may have benefit for us however, as it may strengthen our bargaining position, as Adidas won't want to lose us, as we are the only big club they currently have in England, from next season onwards.

They have Real, Bayern, Argentina, Chelsea .. How many more?

[Arq]

Davey Baby, on 19 January 2012 - 03:51 PM, said:

Sounds to me like a scam to get round FFP.

This may have benefit for us however, as it may strengthen our bargaining position, as Adidas won't want to lose us, as we are the only big club they currently have in England, from next season onwards.

They have Real, Bayern, Argentina, Chelsea .. How many more?

They have Germany and Spain also. I know they bring in some good coin all around.

I agree, it sounds like a way to help with the FFP.

[Davey Baby]

Arq, on 19 January 2012 - 03:54 PM, said:

They have Germany and Spain also. I know they bring in some good coin all around.

I agree, it sounds like a way to help with the FFP.

Germany, Spain, Argentina .. That's pretty healthy in regard international teams .. 3 of the best there.

Surprised they don't have many more top clubs.

[Arq]

Davey Baby, on 19 January 2012 - 03:56 PM, said:

Germany, Spain, Argentina .. That's pretty healthy in regard international teams .. 3 of the best there.

Surprised they don't have many more top clubs.

What I've noticed with Adidas is that they are going for bulk versus just the top clubs.

They have the entire MLS, and when you start looking at the "mid-level" clubs you'll see a lot of Adidas worn kits.

[TheWestwayWonder]

I dont think its a scam, Davey. I think its Henry saying to New Balance "if you want to keep the Red Sox, youre gonna take Liverpool too". RIght now, Liverpool are going the way of Newcastle a few years ago. Since they have dropped out of the big time games they are just not going to have Nike, Adidas, and Puma fighting over the right to sign them.

If I am not misken, we are getting about 20 million a year from Adidas, and almost the same amount from Samsung. But to those companies that is worth it while we are still a club fighting in Europe's biggest games every year.

Re: Adidas sponsorships: http://en.wikipedia....iation_Football

After Liverpool go, we will be the only top flight English team wearing Adidas. But in France and Germany, they have Mareseilles, Lyon, Leverkusen, Munich, Hamburg, Shalke. They seem to have a smaller stable of clients than Nike, but big ones none the less.

[TheWestwayWonder]

Zola, on 19 January 2012 - 09:06 AM, said:

Our 100 years Umbro top is still my favourite

Agreed. That kit was timeless.

They may be under the thumb of Nike now, but Umbro's kit patterns are still the best of the major companies...by a wide distance. They create shirts that, branding aside, could be 50 years old. And their new stuff for the New York Cosmos is brilliant, modern but evocative of this 70s style all at once.

But sadly the whole thing is bunk anyway. Nike, Adidas, or whoever trot out 3 kits (most of them ass ugly hideous creations) every year that have been made by some poor children in North Africa or Southeast Asia, and then have the nerve to gut fans to the tune of 75 dollars US for each one.

If I knew the kit was 100 bucks, but it was made down the road, or in a factory where people were adults and earned a fair wage, I would buy it. As it stands, I am not going to be robbed blind so those boardroom gimps can turn 5000% profit on each one.

[TheWestwayWonder]

Six Times, on 19 January 2012 - 08:52 AM, said:

Plus the Europa League, couple of FA Cups, Super Cups and shields etc....


I sometimes wish we could go back to Umbro.

We have still achieved more in the past 8 years than they have in the last 20+

After realizing that Man Utd get 23.5m a year from Nike, and now Liverpool are getting 25m, its kind of hard not to think this deal was purely to get one over their rivals. Of course, now it means that Man Utd will probably be able to renegociate their deal to something like 40m

And Adidas just confirm what everyone else knows here: http://www.football3...n-Pitch-Results

Edited by TheWestwayWonder, 19 January 2012 - 05:41 PM.