I think it's worthwhile to clarity that the club didn't
actually lose £342m. The club are right to say that, in the real world, the club made a operating profit thanks to the sale of the women's team (£200m) and the hotels (£76m). A holding company injecting cash by buying out seperate arms of its core business is a normal and common practice. It's only in UEFA's nerd money FFP rules that this common practice is made illicit, and ironically it's only necessary because the made-up rules don't allow direct investment.
However I don't think we should let that distract from the actual issues:
- These circumstances can never be repeated, other than selling Cobham or the stadium...
- We have no/poor sponsors. Deals are late in the season with very low-tier, niche firms. The idea that the club was waiting to leverage the CWC was a lie all along.
- Player trading is being used to prop up the paper valuation of the club with little regard to sporting success
- BlueCo is not a united front, and it's clear that Clearlake are calling the shots.
- Like I have said since the beginning, there is no actual strategy. They are simply doing things differently for the sake of it, to extract maximum credit in the rare event things go well. It's more important to them to sell the Clearlake "brand" than to profit from success.
Unlike most though I am not too worried about the club's supposed debt to other parties. The failing American economy/AI Bubble is a more immediate and serious threat to our finances than continued lack of success, given the owner's investment profiles. The worst case scenario is that this mob are forced to sell and the club regroups in a lower tier, which might actually make it about the football once again.