I read it off some guy from the internet:
It's basic media literacy. The
Telegraph article you reference was a "clarification" by Matt Law, published in May shortly before the FA Cup final and confirmed that Alonso was the front-runner for getting the job. At that point the NotAProject group were at that point threatening to protest the final itself.
Law included an explainer piece with no relevance to the actual news and was posted on social media with the phrase "Chelsea believe there is a misunderstanding...". It was clearly a briefing from the club in response to fan protest, it makes no sense that the Telegraph sat on this information and apparently saw no need to publish it until 15 May.
Also, the article itself says:
Contrary to popular opinion, Winstanley is not responsible for the identification of transfer targets. His work centres more around the delivery of targets, through talking to and negotiating with clubs and agents. He is also heavily involved in player sales and the renewal of contracts.