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Replica kits paper published - Thank You!

Eton Blue at the Chelsea Megastore

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Some of you might remember completing a survey on replica shirts which 
we posted a couple of years ago. Our article on when and why adults 
began wearing replica football shirts is now out and you can download it 
(for free) from 

For those wanting a shorter or more visual format, there's a quick video 
that we produced last year at 
twitter.com/sheffielduni/status/1017060953752563717. For any blog 
writers/journalists interested in the study, there's also a press 
release at 
Please feel free to forward any of the above to anyone who might be 

Thanks again for your help!

Nick and Chris

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