I saw that opinions are divided about the stadium. I personally am not 100% behind the design. For example, I think it's the most beautiful stadium in the world from a pedestrians view but some aerials look odd. But it's not that important in the long term. People get used to visuals.
What's important is how this stadium will help us to grow as a club.
With the increased capacity, the atmosphere should become better and more intimidating. Add to this the unique look, the divine feel, and the fact that this stadium is a reminder of traditional London architecture, and I could see this quickly becoming the most iconic stadium in the world, that other clubs will want to visit as much as they want to visit the Camp Nou or the Westfalenstadion. Let's be honest, no one visits London to see the Shard or the Gherkin (or the Emirates). As far as I know, people are curious about Westminster Abbey, Buckingham Palace or Tower Bridge. As someone who is from abroad I can appreciate how this stadium will fit into people's perception of what London is, an intimidating, imposing, and unforgiving place. I love it.
It will certainly put us on the map. I am 100% positive.