I know what you mean
In America, they have their own front offices where owners can appoint people to the positions in running their sports teams like team of president, team of sport operations, general managers, senior advisors and consultants. Some teams don't have GMs like the Philadelphia Phillies
I may be wrong but I think they call it key personnel in the PL
Boehly's group Guggenheim appointed Andrew Friedman who is labeled one of the baseball geniuses to the President of Baseball Operations position for the Dodgers immediately after they bought the team. I wonder if Boehly will do the same thing with this club by finding a sporting director