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Ron Gourlay


abramovich

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http://www.dailymail.co.uk/sport/football/article-1379466/Liverpools-mammoth-25m-year-Warrior-kit-deal-rewrites-record-books.html

Apparently Liverpool just signed a new shirt deal worth 25m/per year.The company is US based and have recently become one of the sponsors of Red Sox, which leads me to believe John Henry used his connections to get Scouse a top notch deal, which their recent run doesn't really deserve in any way.

I have been wondering for quite a while why we lag behind in terms of commercial success. Over the last seven years or so we had won three league titles and a few domestic cups and are a permanent fixture in the late stages of the CL season after season. Our players are renowned world class stars and the club is located in one of the most prestigious cities of the world. Why can't we get better sponsorship deals and maximize our income when we've been more successful than any other club bar Barca and ManU over the last decade?

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I'm pretty sure our deal with Samsung is worth more than that.

Nope.

Our first deal was worth around 10m a year, the renewal in 2009 was a slight improvement over this figure. I wouldn't be surprised if Liverpool are now making twice as much as us per annum.

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It's also worth bearing in mind that this is to do with the company that makes the kit rather than the shirt sponsor, so is more comparable to the money we get from Adidas rather than the money we get from Samsung.

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It's also worth bearing in mind that this is to do with the company that makes the kit rather than the shirt sponsor, so is more comparable to the money we get from Adidas rather than the money we get from Samsung.

I'm not sure how the Adidas deal works out exactly, but there's this on VitalFootball:

No numbers were released officially to judge how good this deal is for Chelsea, but the Daily Telegraph estimated the [Adidas] deal as being worth £160 million. Other sources in France put the deal at £143 million. Considering that the contract is for 8 years, that gives Chelsea either £20 million per year or around £18 million.

Not too shabby after all.

Edited by Hutch
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I read that as twice what adidas currently pays them, not necessarily twice what they pay us. As far as I'm concerned, we're not getting that bad of a deal here if we get £20m/year from them - We're losing out by less than a Torres over the lifetime of our agreement.

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I read that as twice what adidas currently pays them, not necessarily twice what they pay us. As far as I'm concerned, we're not getting that bad of a deal here if we get £20m/year from them - We're losing out by less than a Torres over the lifetime of our agreement.

I read it the same way I'm as sure as I can be that. Adidas don't pay a standard set fee (why would they?), and besides, even the most conservative estimates state our deal with them to be around £18 million p.a.

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