Apparently there is a partnership deal in place with the formula one company. Just a little extra cash for the club isn't bad.

http://espn.go.com/sports/soccer/story/_/id/7871757/chelsea-formula-one-sauber-agree-partnership-deal

From what I read its not about cash, more sports science and global awareness!

I'm quite impressed with this deal. F1 has a huge following worldwide so it will definitely raise awareness of the club!

I'm a big fan of F1 and I cannot wait to see the Chelsea emblem sitting on the Saubers! Kamui Kobayashi and Sergio Perez had better start flying that blue flag high! Imagine if they won a grand prix or even the championship sometime in the future (likely to be far in the future) with the Chelsea emblem sitting on their Car!

Seems like a strange partnership but I suppose if it doesnt cost us much then it can hardly do any harm.

I'll still not watch the F1 though as I find it incredibly dull.

But why?

Sounds like a simple cross-sponsorship. Perhaps no money involved, just a trade: exposure on the car for exposure on Chelsea pitch-side signage and interview room background.

I'm a huge fan of F1, always wondered why there wasn't a thread here about it. I like Sauber, a plucky little team that overachieves, given their limited resources.

I don't get cars, so this is lost on me.

I used to say when the adverts went '4 wheel drive as standard' - 'well of course its 4 wheels otherwise it would be a bike.'

I kid you not, and that was when I was about 21/22.

Uh, no comment.

Kinda weird. I was thinking the other day about an agreement with an F1 team being good publicity. Already liked Sauber, just another reason to like them.

This is the pits !

I don't get cars, so this is lost on me.

I used to say when the adverts went '4 wheel drive as standard' - 'well of course its 4 wheels otherwise it would be a bike.'

I kid you not, and that was when I was about 21/22.

That's so silly!

Four-wheel dive means there are four steering wheels, one for each seat. That way, people can take turns driving the car. Loads of fun!