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Another friendly in US


ishangodbole

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It is bonkers,I take it will the farewell matches for SFL,Ferreira,Benayoun,Turnbull,Malouda and maybe few others.Or maybe all the loans will return to the nest as a pre preseason evaluation.It is cockoo no doubt,obviously not enough matches in the season.

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It is bonkers,I take it will the farewell matches for SFL,Ferreira,Benayoun,Turnbull,Malouda and maybe few others.Or maybe all the loans will return to the nest as a pre preseason evaluation.It is cockoo no doubt,obviously not enough matches in the season.

 

 

Commentator said the game against Sunderland was the 60th game Mata has played this season, considering we have rested him on a couple of occasions that a whole lot of football.

 

I believe Oscar has already made 50 appearances for Chelsea as well, really makes you realise how thick and fast the games have been coming. 

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A waste of time. It's not just the players that need a break after this monster of a season, but us fans need it as well.

 

If I was getting paid 100k a week to play Football I wouldn't exactly protest to going to America to play.

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last game of prem is on May 19th vs Everton so FSW probably going to be the manager for these 2 post season games

 

defo not gonna waste my time and money flying cross the USA and be forced to see him in teh dugout in waste of time friendlies vs City

 

FSW OUT !!!

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They need to be more creative than just doing friendlies if they want to convert more Americans into Chelsea fans.

 

I'm sure their primary motivation is money but they need to think more long term. I feel like with social media and cable tv (esp the new NBC-Premier League deal) the awareness and popularity of Premier League football is growing by leaps and bounds in America. And unfortunatley for us, most American kids (like kids anywhere else) will gravitate towards the bandwagon super-popular clubs like Manchester United.

 

If Chelsea want a piece of that American market pie they need to do more. One suggestion I have: Sign a deal with New Era to make some Chelsea caps. 

 

I don't know if that violates their deal with Adidas, but screw Adidas, I hate their caps with the stripes. Get some street cred by signing a deal with New Era and start flooding the US market with Chelsea caps, make the Chelsea cap your primary weapon to make Chelsea cooler and expand the brand.

 

If I was a Chelsea marketing executive I'd give away Chelsea New Era caps to every kid that comes to the game in NYC, maybe kids that aren't even at the games but are at the FanZone in the general vicinity of Yankee Stadium . I mean who cares about a friendly, they watch and they go, most are already Chelsea or ManCity fans anyway. But you give away something solid like a cap (not flags, or posters or guides) then you could easily get a ton of fans for life. 

 

Look at the NY Yankees. A whole lot of people wear the iconic NY Yankees cap, and a lot of people who do aren't even baseball fans. The NY Yankees cap has transcended sports and become a fashion accessory like a Louis Votton bag. I think the Chelsea crest has the same kind of potential if its marketed right.

 

But it needs street cred, short of Chelsea paying some rapper to wear it in a music video the next best thing is to sign a deal with New Era (and lose the embarassing adidas stripes), give those away for free to kids and watch the club's popularity grow. 

 

Of course you can't compete with Manchester United's bandwagon appeal, but you can dent it with some creative marketing techniques. 

 

One last thing: In my hypothetical New Era Chelsea cap, the front would have a Chelsea crest, and the back (this is important) must have the Premier League logo (the lion with the crown) on the back.

 

New Era caps always have the league's logo on the back which adds to their allure. I know this might sound silly to many of you but its small details like this are so important. 

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Thats the problem for me, The FSW will be in charge for longer than we had hoped for. We want him gone Carlo style, sacked in a hall way after the final whistle in the last game of the season. In fact i dream of Roman standing up in his box as soon as the whistle is blown and Scream at the top of his voice "rafa..... YOU'RE FIRED!!!!!!"

It would never happen but a boy can dream.

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