Apologies if this has already been posted, what do you think?

https://www.dailymail.co.uk/sport/football/article-13972047/new-Chelsea-emblem-trademarked-120th-anniversary-London-true-club.html?ico=topics_pagination_desktop

Seems like a bit of a weird milestone to celebrate. 125 years would make more sense. I'm not really a fan of all of the LDN stuff on everything Chelsea related either. 

Going to miss our old logo. 
 

No need for the LDN. 

35 minutes ago, Sconnie Blue said:

Going to miss our old logo. 
 

No need for the LDN. 

I don't think it's permanent, it will just be for 1 year. 

Just now, Scott Harris said:

I don't think it's permanent, it will just be for 1 year. 

Thought I read 10

1 minute ago, Sconnie Blue said:

Thought I read 10

They have paid for the official rights of the logo for 10 years, not that it will be our badge for 10 years. The article also says that if they ever change the badge, they will consult the fans first.

Good marketing imo.

The LDN means a lot to ppl outside the UK. Something to say LONDON. This is purely for the foreign market. 

As above it's not a new badge (just the one year on a shirt) but marketing logo. That's completely fine, lock as many designs down as they want, if they want.

Registering/TM anything can be very expensive especially if they have different versions (including shading and colour differences), large portfolio, etc...

I dealt with IP law for an artist friend of mine (yrs and yrs ago). My Mrs knows a bit about it too. She used to be a gfx designer.

Iirc I did a basic trademark of one logo for him, and a few names/titles (graphic novel) and it came upto low 5 digits (12k ish, can't remember). It was 10-15 yrs ago too.

So yeah, smart move for them in rgds to the global brand.

One year or ten years, my main reaction is Why? But then again, I may not be a target audience for a global brand. I just want Chelsea SW6.

Meh business is business and if the owners think this will appeal to the foreign market (which it will likely) then fair play

Remember bottles of perfume used to have London, Paris, Cairo years ago, stamped on the bottom of the bottle, now its London, Paris, New York. To most ppl it doesn't mean much but to others it is a massive thing. 

Having LDN or London on branding is the same thing. Regardless if its a football club or a piece of expensive clothing or perfume, etc. It's just a different demographic but a good one to tap in. Lucrative.

 

Edit: an example...there are quite a few harrods/selfridges, etc around the world, but 2 scarves exactly the same from the same franchise but one has London on it means ppl will travel all the way to London for it!

Just the way it is for ppl with money tbh...

Edited October 20, 20241 yr by Simplymo

I think this is a good move that will go well abroad, especially America. It has zero impact on us really, the LDN thing looks quite good to me.

1 hour ago, dkw said:

I think this is a good move that will go well abroad, especially America. It has zero impact on us really, the LDN thing looks quite good to me.

Certainly more attractive to the international market than LVR or MAN 

Not even going to mention CoveNTry

Edited October 21, 20241 yr by Kev56

And our American commercial revenue geniuses have left us as the only PL club without a front of shirt sponsor .

 

On 20/10/2024 at 06:59, Kev56 said:

Apologies if this has already been posted, what do you think?

https://www.dailymail.co.uk/sport/football/article-13972047/new-Chelsea-emblem-trademarked-120th-anniversary-London-true-club.html?ico=topics_pagination_desktop

After mocking the Hammers for inserting "london" on their badge, I can't say I like this very much.

The best and most elegant badge is the one in your picture, based on the coat of arms of the Earl of Cadogan.

Don't even go there with the tragic Ken Bates "millwall lion"  badge!

On 20/10/2024 at 21:03, Simplymo said:

Remember bottles of perfume used to have London, Paris, Cairo years ago, stamped on the bottom of the bottle, now its London, Paris, New York. To most ppl it doesn't mean much but to others it is a massive thing. 

Having LDN or London on branding is the same thing. Regardless if its a football club or a piece of expensive clothing or perfume, etc. It's just a different demographic but a good one to tap in. Lucrative.

 

Edit: an example...there are quite a few harrods/selfridges, etc around the world, but 2 scarves exactly the same from the same franchise but one has London on it means ppl will travel all the way to London for it!

Just the way it is for ppl with money tbh...

Rather than travelling to London to buy a scarf, wouldn't they just get it delivered straight to their front door ( or behind the bins round the side) ?

The Pride of Britain

1 hour ago, The Rising Sun said:

Rather than travelling to London to buy a scarf, wouldn't they just get it delivered straight to their front door ( or behind the bins round the side) ?

Unfortunately for green peace and co. Nope. Lol

A pic of a package being delivered doesn't do the same or has nearly the same effect on their "social media reputation".

Edited November 14, 20241 yr by Simplymo

20 hours ago, Simplymo said:

Unfortunately for green peace and co. Nope. Lol

A pic of a package being delivered doesn't do the same or has nearly the same effect on their "social media reputation".

Aaah, I see.

It's a part of life that I'm not familiar with !

So good, that Spurs have already copied us.

https://www.bbc.co.uk/sport/football/articles/cgj7pv6qg12o

 

Edited November 19, 20241 yr by Simplymo

1 hour ago, Simplymo said:

https://www.bbc.co.uk/sport/football/articles/cgj7pv6qg12o

 

It has mainly already happened.  All the clubs in the Premiership are currently owned totally or part owned by Americans apart from:  Brentford, Brighton, Newcastle, Southampton, West Ham, Leicester, Wolves and Notts Forrest.  
 

On 14/11/2024 at 12:37, The Rising Sun said:

After mocking the Hammers for inserting "london" on their badge, I can't say I like this very much.

The best and most elegant badge is the one in your picture, based on the coat of arms of the Earl of Cadogan.

Don't even go there with the tragic Ken Bates "millwall lion"  badge!

LDN.  Brand.  S'alright.  Lonsdale? It is okay.  London.

The Ken Bates Millwall Lion badge was never good.

12 hours ago, Term_X said:

So good, that Spurs have already copied us.

Those letters remind of a deodorant or a detergent brand or something like that.

11 hours ago, TheCeleryKing said:

It has mainly already happened.  All the clubs in the Premiership are currently owned totally or part owned by Americans apart from:  Brentford, Brighton, Newcastle, Southampton, West Ham, Leicester, Wolves and Notts Forrest.  
 

Yep, agreed.

"Fourteen of the 20 Premier League teams are LLP [limited liability partnership] minority-owned [by Americans] ...." Sommerfeld, a sports investment specialist for advisory firm Certus Capital Partners, said.

The article says 14 of the 20 PL teams. I think 2 of the 8 you mentioned might already have an American minority share too according to the article.

That's the thing though too, most fans won't know this or know where/how to even find this out. I honestly can't be arsed to even "try" and trace all these LLP's through company house and other resources (and most probably fail/give up, Lol).

Its a eye opening read though. They find the investment into footy "romantic" because of what the game means to us. Thank shows like the Wrexham thing and Ted Lasso in pushing it too.

 

The issue is if they "American-ise"* it too much does a club lose its "heart", lose that thing that Americans originally invested for? 

Going by clearlake and cfc, and let's be honest here they have wiped the slate clean and started fresh with the whole club (even separating the women's cfc teams as their own entity), they can really change the whole image of football in England. There is still soo much money and a fk load of changes to come, the americans have barely started...imo.

In 10yrs every club will have cheerleaders in skimpy outfits wearing ugg boots and a partial hoodie, just the hood bit. 🤣 

 

*is that even a word, "American-ise" !

Edited November 20, 20241 yr by Simplymo

2 minutes ago, Simplymo said:

 

In 10yrs every club will have cheerleaders in skimpy outfits wearing ugg boots and a partial hoodie, just the hood bit. 🤣 

 

*is that even a word, "American-ise" !

English and Italian clubs are being bought up.  The French will sell too.  The two Spanish clubs will capitulate.  The Germans and their ownership rules will hold out. IF only there was an EU ruling along the lines of the German ownership?  Oh, and the English hadn't voted for less freedom. But vulture capitalism is here.

The Americans won't want to change too much.  They will want proper and authentic Soccer. 🫣

But the ESL is very likely.  European Soccer League.