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New Chelsea badge (Another change)

Old or New? 4 members have voted

  1. 1. Classic or simplified?

    • Chelsea (2005-2026)
      75%
      3
    • Chelsea (2026-
      25%
      1

Please sign in or register to vote in this poll.

Featured Replies

At first we thought it was just the kits being changed, they’ve now refreshed the badge itself, soft-launched without an announcement.

IMG_7928.jpegIMG_7930.jpeg

Actually quite like it. 🤐

2E191CEA-5DC5-4021-9C8A-22B025A4E4CD.jpeg181A853D-BAF5-49B3-A3F9-E11B5D633409.jpeg

7CAF0D88-1164-4283-A369-CA6458F9FEAA.jpeg

13 hours ago, Term_X said:

At first we thought it was just the kits being changed, they’ve now refreshed the badge itself, soft-launched without an announcement.

IMG_7928.jpegIMG_7930.jpeg

Actually quite like it. 🤐

2E191CEA-5DC5-4021-9C8A-22B025A4E4CD.jpeg181A853D-BAF5-49B3-A3F9-E11B5D633409.jpeg

7CAF0D88-1164-4283-A369-CA6458F9FEAA.jpeg

Heaven forbid we keep a badge with nuances 🙄

Personally, I don't dislike it. I prefer the traditional badge as it displays heritage. Hated Bates' Millwall eyesore and the cfc.ldn thing is yet another illustration of how the Americans just don't get it.

Taking the shadowing off and giving the badge a more defined, crisper style, isn't the worst look and it really isnt another example of this mob eroding our values. Would have liked to have seen it on the new shirt as it looks one of the banging-est shirt designs and colourways we've had for a long time.

I'd have had the pitchfork out and burning fires if that yellow cfc.ldn thing had been branded as the new official badge, so it could have been worse.

I wonder how much theyve spent redesigning the badge by removing a shadow... I wonder how long it took to decide the changes, meanwhile, Ithought I would recommend my mates vape shop (Iron Lung) as a sponsor of the club... 5 quid per match should probably get a logo on the front.

Edited by bluelightening

3 hours ago, bluelightening said:

I wonder how much theyve spent redesigning the badge by removing a shadow... I wonder how long it took to decide the changes, meanwhile, Ithought I would recommend my mates vape shop (Iron Lung) as a sponsor of the club... 5 quid per match should probably get a logo on the front.

They're Americans. There would have been a project team allocated and a image consultancy recruited. Their work would have amounted to one email of one idea and four hundred other emails congratulating each other and thanking each other for being included in the project

36 minutes ago, WhiteWall said:

They're Americans. There would have been a project team allocated and a image consultancy recruited. Their work would have amounted to one email of one idea and four hundred other emails congratulating each other and thanking each other for being included in the project

Their first draft:

kindy.png

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