From Matt Law in the Telegraph, a fairly reliable source.

 

 

Chelsea are ready to sign off the second-largest shirt sponsorship deal in English football history with Yokohama Rubber.

It is understood the Yokohama agreement is worth almost £40m-a-year, which will push Chelsea ahead of Arsenal, Liverpool and Manchester City in the shirt sponsorship table. Only Manchester United have a more lucrative deal, having netted £53m-a-year from Chevrolet.

The new shirt sponsorship with Yokohama is more than double the previous £18m agreement with Samsung that was last extended in 2012 and is seen within Stamford Bridge as a significant success for Christian Purslow, who was appointed to run Chelsea’s global activities in October last year.

Chelsea had been in talks with Turkish Airlines, but they withdrew their interest in a sponsorship deal at Christmas after being put off by the figures involved.

Yokohama worldwide has a business network spanning over 100 countries, including the US, Japan China and Australia, and the company already has sponsorship deals with NBA teams the Boston Celtics and the San Antonio Spurs.

 

http://www.telegraph.co.uk/sport/football/teams/chelsea/11437771/Chelsea-to-sign-40m-a-year-Yokohama-Rubber-shirt-sponsorship-deal.html

Edited February 26, 201511 yr by Blue Daze

Who the hell are they? Lol

Some sort of Japanese condom manufacturers?

The more money - the better. Anyway, Yokohama sounds better than Turkish Airlines. Samurai spirit 

I'm as cautious as anyone in this regard, but even I think that wearing a rubber shirt is taking it to ridiculous extremes.

Who the hell are they? Lol

I've heard of them from Motorsports, not sure if they do tyres for normal cars though.

 

Double what we were earning with Samsung per year. £18 million is basically what we spent on Torres per season until he left.

Some sort of Japanese condom manufacturers?

 

   

 

Double what we were earning with Samsung per year. £18 million is basically what we spent on Torres per season until he left.

Wouldn't mind this sans the logo. And that Torres number is depressing...

Looks like it could be announced tonight

 

https://twitter.com/ChelseaFC/status/570999975582277632

 

Watch out for major news on http://chelseafc.com  this evening... #CFC

Shouldnt it be Yokohama Plastic seeing as we're Chelsea?

Looks nice

Chelsea being a tease when everyone already knows the news...

 

Chelsea FC @ChelseaFC Â· 6m6 minutes ago

Watch out for major news on http://chelseafc.com  this evening... #CFC

 

Edit: oops missed blue daze' post above. Ah well, I prefer this to Turkish Airlines tbh.

Edited February 26, 201511 yr by Adam

Some sort of Japanese condom manufacturers?

No, that's pokamama !

Who the hell are they? Lol

 

Don't you like Auto Racing? Yokohama is a leading tire manufacturer. Maybe mbh is right about you

Money money money money... Money!

Good sponsorship for going 1 nil down. Bouncebackability

Yokohama ads at SB already..

 

I hope the deal doesn't blow.

Not sure why that posted twice!!

 

Good deal though.

Edited February 26, 201511 yr by Carshalton Blue

£40m a year?

Sounds good to me.

Late to the party! Awesome! They are a good tyre brand. I've had them on the car before... will have to start buying them again !!

Apparently yes ..Samsung is £18 million

Edited February 26, 201511 yr by junio_oscarSY

Late to the party! Awesome! They are a good tyre brand. I've had them on the car before... will have to start buying them again !!

I was about to post 'good deal for CFC. I wonder if sponsors get better sales in return?'.

You've answered my question!