1 hour ago, Boyne said:

If the ground is knocked down and a new one built I wonder if there will be hotel attached. It may have to be smaller than the current one but a hotel would bring in extra revenue for the club. Also at the moment there is the Under the Bridge club which is used for concerts etc. If the club decides to build down i.e. have a stadium similar to the Camp Nou where the lower tier is below street level. Could see no more Under the Bridge club unless that is built even lower than it is at the moment. Am not sure how much revenue Under the Bridge and the hotel - and restaurants - bring to the club but I guess the board are looking at all ways to bring in money.

I wonder if Chelsea will follow other clubs e.g. Spuds and the Pikeys and have other sports played there and also concerts. In the past a load of other sports have been played at the Bridge - I'm not aware of concerts - and again I wonder if it's something the club is looking at to raise revenue. Using Stamford Bridge for extra events would probably require the permission of the Police and also Hammersmith and Fulham Council and the Royal Borough of Kensington and Chelsea. Unless it is like Richmond Borough Council which limits the number of events which can be held at Twickenham.

I'm not aware of any proposals for Stamford Bridge for non-football events and it wasn't mentioned at the Chelsea Pitch Owners' AGM in January.

Under The Bridge closed down it's a bar for corporate tossers on matchday now.

https://events.chelseafc.com/space/under-the-bridge/

Edited March 7, 20233 yr by bluehaze

4 minutes ago, bluehaze said:

Under The Bridge closed down it's a bar for corporate tossers on matchday now.

https://events.chelseafc.com/space/under-the-bridge/

Cheers. Hadn't realised that. Shows how much attention I pay to the club website.

On 03/03/2023 at 08:12, Sexyfootball said:

I'd love to know how the club is planning to make their money back on any potential stadium rebuild.

I've seen figures up to £1.5 billion as being the likely cost of a Stamford Bridge overhaul, and I've also seen figures that Tottenham (for example) make £1m more than Chelsea per home fixture. If we take 28 home fixtures as an "average" for a season (assuming we are in Europe and have domestic cup runs), then we are missing out in simple maths on about £28m per season. £28m into £1.5 billion would be a ROI in about 54 years, and probably a lot more once you factor in interest payments.

Other than a stadium rebuild being a billionaire's vanity project, I don't really see how it adds up !

What am I missing ?

I've been saying the same for years. All that outlay ( plus money for stadium hire elsewhere) for an extra £28 m gets us nothing.

Forget concerts etc . The council and residents aren't gonna hand out permissions for much of that.

I did a calculation once with extortionate premium season ticket prices and it still doesn't add up..

I agree ,.it doesn't seem to work financially does it, and no one has convinced me otherwise other than to predict that " conferences " could he held to increase revenue.

I'm not buying it !

 

The only thing I can think of that’s missing is the Marketing aspect of having a world class stadium, which equates to an almost invisible monetary value and something that the Marketing team will attempt to make sense of through various metrics. The increase in ‘brand value’ from having a modern/bigger stadium is similar to trying to measure the number of people who see and get affected by a poster ad on the tube, almost impossible but nonetheless. 

25 minutes ago, Term_X said:

The only thing I can think of that’s missing is the Marketing aspect of having a world class stadium, which equates to an almost invisible monetary value and something that the Marketing team will attempt to make sense of through various metrics. The increase in ‘brand value’ from having a modern/bigger stadium is similar to trying to measure the number of people who see and get affected by a poster ad on the tube, almost impossible but nonetheless. 

Thanks for info.

Just looked at our matchday income for last season . 82 million Euros.

Arsenal was 94 million Euros.

TV for us ..277 million Euros

Commercial was 209 million Euros..

I'm not sure about that brand thing ?

No one's stadium is used in brand advertising is it ?

Not seen any adverts linking the product to Tottenham or Arsenal's stadiums.

Am I missing something about how it all works ?

Cheers mate 

1 hour ago, Boyne said:

Cheers. Hadn't realised that. Shows how much attention I pay to the club website.

I never was in there myself although a mate went to a couple of the Bad Manners gigs when they played near enough every Christmas loads of old school Chelsea there and where apparently monumental piss ups 😁.

57 minutes ago, The Rising Sun said:

I've been saying the same for years. All that outlay ( plus money for stadium hire elsewhere) for an extra £28 m gets us nothing.

Forget concerts etc . The council and residents aren't gonna hand out permissions for much of that.

I did a calculation once with extortionate premium season ticket prices and it still doesn't add up..

I agree ,.it doesn't seem to work financially does it, and no one has convinced me otherwise other than to predict that " conferences " could he held to increase revenue.

I'm not buying it !

 

Agree about concerts etc. As you say, the council and residents wouldn't put up with it. It's a while since season ticket prices were increased and it wouldn't surprise if there was an increase for the forthcoming season. Even an increase of £50 per ST wouldn't add too much money.

 

19 minutes ago, The Rising Sun said:

Thanks for info.

Just looked at our matchday income for last season . 82 million Euros.

Arsenal was 94 million Euros.

TV for us ..277 million Euros

Commercial was 209 million Euros..

I'm not sure about that brand thing ?

No one's stadium is used in brand advertising is it ?

Not seen any adverts linking the product to Tottenham or Arsenal's stadiums.

Am I missing something about how it all works ?

Cheers mate 

It contributes to the overall impression of the brand.. ‘brand equity’, it is hard to measure though.. for the reasons you have stated. However, in Marketing, there is a lot of guess work as to brand equity and I suppose in the long run this contributes to value in a monetary sense. I’d say the impact of a better stadium would be in the qualitative data realm rather than quantitative data, we’ve ran the numbers on ticket sales and we can’t see the return, therefore there must be some weight to the wish washy aspect.

It’s not about adverts for the stadium per sa, more how this creates a better perception to fans/would-be fans/sponsors; it is vague and somewhat abstract but this is honestly what Marketing teams think about. 

Edited March 7, 20233 yr by Term_X

1 hour ago, The Rising Sun said:

I did a calculation once with extortionate premium season ticket prices and it still doesn't add up..

One Westview ticket now costs £1.5bil I believe. 

My ideal solution is rebuilding The Bridge stand by stand. Keeps the continuity of being able to play at The Bridge aswell and would link both old and new together as we'd be at times playing with both old and new stands around us.

Next best is Earls Court which again allows us to play at The Bridge until the very end.

If we absolutely have to move temporarily I'd rather it was Twickenham. Purely because there's no other football played there and it's only around 10 miles away so we could probably make it somewhat feel like home.

Can't stress enough how I don't want Wembley, for one year I may be happy to bite the bullet but multiple years would just be depressing and we'd basically be playing 19 away games and 19 neutral one's. 

Edited March 7, 20233 yr by Argo

Well....if i were to make a decision the ground would look like the following...three sides as they are now....away fans west upper....a very large kop style new shed....all terrace....then we can get back to 70s style .....knees up muvver brownnnnn

All this financial talk. I do not care about the money side of it. I just want a few more seats for us fans to be able to buy 

26 minutes ago, Blueboys said:

All this financial talk. I do not care about the money side of it. I just want a few more seats for us fans to be able to buy 

I wonder if the Government will U-turn and allow "safe standing" to come back in UK grounds ?

I think that would be the best solution to (a) increase the capacity and (b) have cheaper tickets available for the traditional fan.

The atmosphere at Dortmund was incredible, and they have huge standing section (see below in orange) at one end of the ground, and a smaller section at the other end.

If the Shed End was developed along the lines of the end with the large standing section above, how cool would that be !

Edited March 7, 20233 yr by Sexyfootball

9 minutes ago, Sexyfootball said:

I wonder if the Government will U-turn and allow "safe standing" to come back in UK grounds ?

I think that would be the best solution to (a) increase the capacity and (b) have cheaper tickets available for the traditional fan.

The atmosphere at Dortmund was incredible, and they have huge standing section (see below in orange) at one end of the ground, and a smaller section at the other end.

If the Shed End was developed along the lines of the end with the large standing section above, how cool would that be !

Don't fans just stand up in front of their seats like we do at Chelsea?

1 hour ago, Munkworth said:

One Westview ticket now costs £1.5bil I believe. 

For a padded seat

1 minute ago, The Rising Sun said:

Don't fans just stand up in front of their seats like we do at Chelsea?

Maybe they do ... it's called a Standing Place in the seat key, but that could simply mean they are allowed to stand up in front of their seat. I interpreted it literally, but I could be wrong.

33 minutes ago, Sexyfootball said:

I wonder if the Government will U-turn and allow "safe standing" to come back in UK grounds ?

We already have safe standing in both The Shed and Matthew Harding but as you still get a seat it makes no difference to capacity (I think it even reduced it). 

2 hours ago, Munkworth said:

We already have safe standing in both The Shed and Matthew Harding but as you still get a seat it makes no difference to capacity (I think it even reduced it). 

I think if  it is designed in from scratch, then you can maximise the space and you do get a capacity increase ?

Everton have done it in the design for their new stadium ... this is the graphic they used :

Interesting that we are supposed to have had a look at the Everton project ... 

22 hours ago, Argo said:

My ideal solution is rebuilding The Bridge stand by stand. Keeps the continuity of being able to play at The Bridge aswell and would link both old and new together as we'd be at times playing with both old and new stands around us.

Next best is Earls Court which again allows us to play at The Bridge until the very end.

If we absolutely have to move temporarily I'd rather it was Twickenham. Purely because there's no other football played there and it's only around 10 miles away so we could probably make it somewhat feel like home.

Can't stress enough how I don't want Wembley, for one year I may be happy to bite the bullet but multiple years would just be depressing and we'd basically be playing 19 away games and 19 neutral one's. 

100 % agree with this if we can stay at the Bridge then we should 50 years next year since my first game at the Bridge and I just can't imagine playing anywhere else some people want a move that's their opinion and I respect it. But a bigger ground will bring even higher ticket prices less atmosphere and more tourists.

Not sure we'd get permission for Twickenham too many residents would object and Wembley would be a disaster especially if we have a season like we currently are a midweek game against Wolves would attract a crowd of 30,000 maybe less. Think our best option if possible would be Craven Cottage which will eventually hold about 30,000 a full CC is far better than a third full Wembley.

7 minutes ago, bluehaze said:

100 % agree with this if we can stay at the Bridge then we should 50 years next year since my first game at the Bridge and I just can't imagine playing anywhere else some people want a move that's their opinion and I respect it. But a bigger ground will bring even higher ticket prices less atmosphere and more tourists.

Not sure we'd get permission for Twickenham too many residents would object and Wembley would be a disaster especially if we have a season like we currently are a midweek game against Wolves would attract a crowd of 30,000 maybe less. Think our best option if possible would be Craven Cottage which will eventually hold about 30,000 a full CC is far better than a third full Wembley.

I can't remember where I think I read about the Madejski stadium being a potential option aswell.

I think that or CC could work for lesser games but we'll need a lot bigger for the big ones.

you think we can full a stadium with 60k ?

11 minutes ago, Mário César said:

you think we can full a stadium with 60k ?

Yes. Next question. 

1 hour ago, Mário César said:

you think we can full a stadium with 60k ?

West Ham and Spuds can. Our support base exceeds theirs.

45 minutes ago, Backbiter said:

West Ham and Spuds can. Our support base exceeds theirs.

Not convinced of that they have a lot more local support then we have our support comes from a wider area and the majority isn't that local. Have you ever met a Chelsea fan from Knightsbridge, The King's Road, Earls Court, High Street Kensington or Bayswater I haven't but you can almost guarantee that places like Holloway, Finsbury Park and the surrounding areas will be Arsenal fans, Seven Sisters, Edmonton etc full of Spurs and practically everyone in the East End supports West Ham apart from a few Orient fans. 

I don’t particularly want to move from Stamford Bridge but The Earls Court project is interesting.

The Earls Court Development is planning a show ground and an exhibition centre. I’m wondering if a new large stadium could accommodate these plans. Staying at Stamford Bridge until the new stadium gets built, no ground sharing or the trek to Wembley seems a little less painless. Of course the financial implications are huge but naming rights and the sale of Stamford Bridge Grounds could be substantial. Three tube stations in the area Earls Court, West Brompton and West Kensington.

Does anyone know if it’s possible that the Earls Court site would be available?