It’s called marketing, sucks but it’s nothing to do with the football.

1 hour ago, dermott said:

He? @Valerie's secret is finally out.

I have no recollection of any online purchase 😇

We’re such a horrible club now. Not much left to like about us at all. The poison at the top is seeping into every aspect

Yep they seriously need to think about changing the badge now! Even using the old Ken Bates era Lion on shirts shows disrespect!

They want to erase everything and do it their way, but happy to throw the older badge on shirts for £££

I await the day Eghbali sees a CFC LDN x THFC collab as a potential to ‘double the revenue’ available.

8 minutes ago, The Boehly Babes said:

I await the day Eghbali sees a CFC LDN x THFC collab as a potential to ‘double the revenue’ available.

Nuke 'em.

1 hour ago, The Boehly Babes said:

I await the day Eghbali sees a CFC LDN x THFC collab as a potential to ‘double the revenue’ available.

You will be waiting a long time.

Not going to happen.

7 hours ago, dkw said:

Im guessing his name is the most sold on shirts so that's why hes pushed to the front.

If only we could push him out the club.

49 minutes ago, bluelightening said:

If only we could push him out the club.

If only we could push Clearlake out first.

8 hours ago, dermott said:

He? @Valerie's secret is finally out.

Is that some sort of Dutch branch of Victoria's franchise?

5 hours ago, WhiteWall said:

Is that some sort of Dutch branch of Victoria's franchise?

On 21/02/2026 at 07:29, Valerie said:

I googled "harness and unlock" and got this:

Uh oh.

You've gone and done it again Val !

Seeing some things highlighted from the game. A defender laughing at being sent off. A full back trying a no look pass instead of doing it simply. Defenders not listening to their coaches instructions.

Remember when we had warriors who would die for the love of the badge? Clarke, Wise, Lebouf, Hughes, Vialli, Zola, Terry, Lamps, Duffer, Drogba, Ricky,Ballack, Maka, Ballack, I could go on and on with names.

For me has never been the demand we must win trophies, but we must have players who play with pride for the shirt.

It trickles down from this ownership, and their recruitment. They don't care for a team fighting for each other, for us, to win. So the warriors are all but gone. Only a couple remain, and they can do little when many others do like the above do what they did vs Burnley, or Leeds, etc.

22 minutes ago, axman2526 said:

Remember when we had warriors who would die for the love of the badge? Clarke, Wise, Lebouf, Hughes, Vialli, Zola, Terry, Lamps, Duffer, Drogba, Ricky,Ballack, Maka, Ballack, I could go on and on with names.

You forgot Ballack.

9 minutes ago, Munkunku said:

You forgot Ballack.

Nah, as great as those lads were only ever had two Ballacks, not 3 ;)

4 hours ago, axman2526 said:

Nah, as great as those lads were only ever had two Ballacks, not 3 ;)

Sadly for this bunch, they've got no Ballacks amongst the lot of them

Here we go again.

Another manager under the influence of above to prioritize player fitness over results.

1 hour ago, WhiteWall said:

Sadly for this bunch, they've got no Ballacks amongst the lot of them

7 hours ago, axman2526 said:

Seeing some things highlighted from the game. A defender laughing at being sent off. A full back trying a no look pass instead of doing it simply. Defenders not listening to their coaches instructions.

Remember when we had warriors who would die for the love of the badge? Clarke, Wise, Lebouf, Hughes, Vialli, Zola, Terry, Lamps, Duffer, Drogba, Ricky,Ballack, Maka, Ballack, I could go on and on with names.

For me has never been the demand we must win trophies, but we must have players who play with pride for the shirt.

It trickles down from this ownership, and their recruitment. They don't care for a team fighting for each other, for us, to win. So the warriors are all but gone. Only a couple remain, and they can do little when many others do like the above do what they did vs Burnley, or Leeds, etc.

Until the top start being serious at building a team who can compete at all front nothing will change.

I kept reading winning mentality, tactic, coaching 😂 😂 😂

It really remind me of that recent ange interview talking about why spuds is not exactly a big club.

Edited February 23Feb 23 by Bob stark

16 minutes ago, Bob stark said:

Until the top start being serious at building a team who can compete at all front nothing will change.

I kept reading winning mentality, tactic, coaching 😂 😂 😂

It really remind me of that recent ange interview talking about why spuds is not exactly a big club.

Won't get an argument from me on this Bob. Until BlueCo leave we won't return to the top table of serious, top clubs.

Even then the damage may be too great.

Couldn't think of anywhere else to post this. Received the following email from the Chelsea Supporters Trust earlier.

"Welcome to the February 2026 edition of the Chelsea Supporters’ Trust (CST) newsletter.

Since my last update, the CST Board has continued to work intensively behind the scenes to represent the interests of our members and the wider supporter base in a way that is independent, constructive, and firmly rooted in evidence. As ever, our focus remains on transparency, accountability, and meaningful engagement, recognising that trust between a football club and its supporters cannot be assumed and must be continually earned.

Over recent weeks, we have heard clearly from many supporters about their matchday experiences, their expectations of the club’s leadership, and their desire for clearer communication and explanation around key decisions. The CST has sought to reflect those views responsibly and proportionately, ensuring that supporter concerns are raised in the appropriate forums and with the seriousness they deserve.

Engagement works best when it is consistent and genuinely two-way. While there are areas where progress is being made, there remains more to do to close the confidence gap that many supporters continue to feel. The CST will remain firm, fair, and persistent in pressing for improvements, while also recognising and acknowledging positive steps where they are taken.

As always, I am keen to hear directly from members. Your feedback strengthens our work and helps ensure we are accurately representing supporter sentiment. If you would like to meet before a match or arrange a call, please do not hesitate to contact me.

E: [email protected]

Changes to Ticket Policy 2026/27

The club has publicly confirmed via the Fans’ Forum that it will be undertaking a review of its ticketing policy ahead of the 2026/27 season.

The review is expected to cover a number of important areas, including potential changes to the loyalty points system and how points are awarded, ticket forwarding and purchasing requirements and restrictions, season tickets and memberships, possible changes to the Family Stand and its allocation, the potential introduction of balloting for home Members’ tickets, and a range of related ticketing matters.

The minutes from the most recent Fans’ Forum meeting can be found here.

The Chelsea Supporters’ Trust is working hard to ensure that the views of supporters, the wider fanbase and our members are fully and fairly represented throughout all discussions on these issues. Ticketing remains one of the most significant and sensitive matters the CST deals with, and it is therefore vital that the club properly takes into account supporter views before implementing any changes.

We are working closely with our Fan Advisory Board colleagues on this issue and will provide a further update to members in due course.


Fan Advisory Board Elections

Since my last update, the election process for three new supporter representatives to the Fan Advisory Board (FAB) has concluded.

Neil Beard and Anna Phillips were elected alongside Tracey Chapman. Tracey was nominated by the Chelsea Supporters’ Trust and is an outstanding representative who, alongside her fellow FAB members, will bring fresh perspective, strong supporter advocacy and constructive challenge to the Board.

I am incredibly pleased that Tracey has been elected and firmly believe that her involvement will help to strengthen, improve and increase transparency in the relationship between the club and its supporters.

I am sure you will join me in congratulating Tracey, Neil and Anna, and in wishing all three every success as they take on their new roles.


The Big Stamford Bridge Sleepout 2026

We are delighted to confirm that this year’s Big Stamford Bridge Sleepout will take place on Saturday 28 March, during the international break.

All Chelsea supporters are invited to join us for a night under the stars at Stamford Bridge, raising vital funds for the Stoll Foundation and the Barons Court Project, two outstanding charities working locally to end homelessness and support vulnerable and disabled veterans.

Further information on how to get involved can be found towards the bottom of this newsletter.


Singing Section for Champions League Round of 16 Home Fixture

We Are The Shed have announced that they will be expanding the singing section in the Shed Upper for our upcoming Champions League Round of 16 home fixture.

Following the enormous success of the singing section during the group stages, We Are The Shed have worked closely with Chelsea Football Club to build on this momentum and further enhance the atmosphere on European nights. Season Ticket Holders who want to get involved are encouraged to move their seat into the expanded singing section and be part of a coordinated, vocal show of support for the team.

Season Ticket Holders who would like to take part should register their interest using the form or link below by 10:00 on Thursday 26 February.

Demand is expected to be high, so early registration is advised.

Supporters who were already located within the singing section during the group stages do not need to take any action, as they will automatically be allocated a seat within the singing section for the next fixture.
 
Sign up here!



Chelsea Women vs Arsenal Women – Local Schools Ticket Donations

The Chelsea Supporters’ Trust was incredibly proud to support Chelsea Women vs Arsenal Women at Stamford Bridge in January by purchasing and donating 100 tickets to local schools across the borough and surrounding areas.

It was a fantastic day for everyone involved, and we firmly believe it is vital that football remains accessible to young people. Many of us remember our first match, and opportunities like this can make a lasting difference, inspiring the next generation of Chelsea supporters.

We would like to thank the club, the participating schools and everyone who helped make the day such a success.

And finally, the Chelsea Supporters’ Trust will continue to work hard on your behalf, representing supporter interests independently, constructively and with integrity. Thank you, as always, for your ongoing engagement, support and trust. It genuinely matters and strengthens everything we do."

The minutes of the fans forum referred to in the above email are below:

"CHELSEA FOOTBALL CLUB MEN’S FANS FORUM 2025-26, 2 nd MEETING MINUTES Meeting held in the Vialli suite at 6.30pm on Thursday 4th December 2025

MINUTES OF THE LAST MEETING There were no changes to the minutes. Action points were as follows:

Assisting fans to find the right turnstiles: The club have improved signage and steward briefings, especially for cup matches.

Entering on the same QR code for successive matches: The club said they haven’t received further information.

Matches in chronological order on the App: The club have now resolved this, with matches appearing in chronological order. The CL bundle appearing under ‘Renew Season Ticket’ was accepted by the club as human error.

Publicity for travel issues at away fixtures: The club said they post information on the WhatsApp channel and the website, such as for the Leeds match, and welcomes further ideas of how to publicise this.

Single seat sales: This will be considered by the club.

Publicising Pride: The club said they are in consultation with key stakeholders for its new Pride campaign. Rainbow Laces has been dropped by the Premier League.

Camera operators in the Matthew Harding Lower: They have been reminded to sit down and not obscure views when possible, and fans have been reminded not to abuse camera operators.

AGENDA ITEMS

Ticketing communications – supporter help channels and strategy

The club said they’re aware the move to digital ticketing has represented a significant change. Teething issues have been dealt with quickly and the club appreciates fan feedback and patience.

The club asked representatives how they can better communicate ticketing information with supporters.

A representative stated it would be appreciated if advance information for on sale dates is better publicised and also announce the loyalty points required for each sales period in a timely manner. The club will consider these.

It was suggested more of this information goes in the App. It was suggested the club could message fans individually with their loyalty point purchase slot.

Representatives also suggested that an executive summary of the new Ticketing Policy which highlights changes would be useful. An access-relevant audio version was requested.

TICKETING POLICY

The club used this forum to review a number of proposals and themes in preparation for the Ticketing Policy for the 2026/27 season. They asked representatives to remember that all items are proposals only.

The club stated they wish to review the Policy to create a a fairer, more efficient process for fans that delivers: -

A safe and secure matchday experience -

Rules that are easy to understand -

Positive change for fans -

Learning from its peers.

Loyalty points

The club said they would like to revisit the loyalty point system to ensure they are rewarding genuine loyalty the right way. It was raised that selling away matches solely on loyalty points may result in a ‘closed shop.’ Another representative added this could negatively affect overseas fans.

A representative said access fans wouldn’t want loyalty points for away games as an issue can arise at a late stage to prevent attendance. Another commented that cheaper away ticket prices encourage purchasing just for the points. It was suggested having a split for sales, with only some tickets per match sold on points.

The club discussed the proposal of awarding loyalty points on attendance and points to be awarded to both the purchaser and the seller on the exchange. The forum was largely supportive of these approaches.

Ticket forwarding and purchasing The club said they are considering limiting the number of tickets that can be forwarded by an ST holder in a season but acknowledged there are nuances to this. Striking a balance is required for the right thresholds, again all with the aim of supporting our anti-touting measures.

The club also wishes to introduce stricter parameters around the transfer of away tickets to improve fan security.

The club added there may be ID implications for the above proposals.

The club will continue with an exemption process.

It was suggested there could be two tiers of forwarding, with family network members being differentiated from others.

Season tickets and memberships

The club stated they want to ensure season tickets are being allocated and used fairly.

This includes stricter rules regarding season ticket identities, minimum seat utilisation and introducing a Cup scheme.

Family stand

The club are considering reducing the size of the family stand to a better controlled area that is a safer environment for families in the East Lower North and repurposing the East Lower South as an area for all home fans. The club said accessible seating wouldn’t be moved and supporters would be provided with the option should they wish to stay in their seat.

The club added that our family stand is proportionately larger than that at many other clubs. There will still be access to the sensory room.

Home member tickets by ballot

The club said that balloting home match tickets could assist with the virtual queue and increase the likelihood of more supporters being able to attend home matches. A representative said his group is against the ballot and another mentioned it may be difficult for families who wish to sit together, or if they are a mix of season ticket holders and members. The club are benchmarking the proposal in comparison to other clubs and looking at how various models may look for balloting.

Loyalty points for women’s matches at Stamford Bridge

The club said awarding loyalty points for women’s matches at Stamford Bridge creates a a ‘one club’ culture across fan bases. Representatives generally opposed the idea.

The club will consider various additional communication to supporters when the new Ticketing Policy is published.

Membership

A representative commented that membership tiers don’t always provide the access to tickets desired. The club are reviewing loyalty.

The club will consider all initiatives raised regarding the Ticketing Policy alongside input from‘other stakeholders.

22 hours ago, Sconnie Blue said:

Here we go again.

Another manager under the influence of above to prioritize player fitness over results.

I'm so drained at this point. They're always thinking about the next games instead of dealing with the one in front of them at that moment. You can't be successful on the pitch if you're prioritising anything over the game in front of you.

This won't change, and there will be enough fans out there to go along with it and accept it without question.

2 hours ago, Scott Harris said:

I'm so drained at this point. They're always thinking about the next games instead of dealing with the one in front of them at that moment. You can't be successful on the pitch if you're prioritising anything over the game in front of you.

This won't change, and there will be enough fans out there to go along with it and accept it without question.

I am not sure why do you want force player who is about to get injured to stay on the field.

3 hours ago, Bob stark said:

I am not sure why do you want force player who is about to get injured to stay on the field.

What a load of nonsense. You can never know when a player is going to get injured. There are risks, but there are always risks. You can get injured at any time. We wouldn't have won the Champions League final if we didn't take those risks.

It's just more of the same sh*t standards at this club. A player being subbed off because there is a chance of getting injured takes precedent over winning the game.

3 hours ago, Scott Harris said:

What a load of nonsense. You can never know when a player is going to get injured. There are risks, but there are always risks. You can get injured at any time. We wouldn't have won the Champions League final if we didn't take those risks.

It's just more of the same sh*t standards at this club. A player being subbed off because there is a chance of getting injured takes precedent over winning the game.

I cannot believe what I am reading. Asking player to push through when they are already in discomfort is just stupid especially in normal league game. You are taking risk for nothing.

Neto out for 3 months mean we are down to Garnacho n estevao. One is a kid who keep getting small injury while on minute restrictions the other is Garnacho.

Edited February 24Feb 24 by Bob stark