May 12, 201610 yr Not sure if this has been posted already, but we are set to finish our partnership with Adidas at the end of next season. There will be just one more Adidas kit to come, for the coming season. Does anyone else think that the timing of this is pretty strange? I mean, who is going to want to buy the new kit now that it will be noticeably aged from the following season? Of course there are some who dont care and buy the kit every year, but something about this is odd. Perhaps Adidas have a clause where they pay us less depending on finishing position and it has started a bit of a fall out?
May 12, 201610 yr Another possible reason is while the deal was the biggest we ever had, it was eclipsed by others soon after, United's deal in particular. I'm open to correction on that. If I am right it probably suits us to look for a better deal, especially with the loss of CL revenue.
May 12, 201610 yr Thread is here Zola: http://www.theshedend.com/topic/29453-chelsea-end-long-standing-partnership-with-adidas/
May 12, 201610 yr Nike or Under Armour and I'd be happy. I'd have say I think it's Nike though, I don't know if Under Armour have the monster financial backing to pay us more than Adidas. I've always liked Nike though for general sportswear anyway, the quality is always good in their gear
May 12, 201610 yr I don't buy the kit anymore anyway so not fussed who makes them. I will say that I hope we can get some major deal with whoever is taking over.
May 12, 201610 yr Adidas have produced some fine kits for us, but they've gotten boring and they never surpassed Umbro, who I'd take back in a heartbeat, who has seen the recent England kits? They're horrible. Wouldn't want Nike, don't rate New Balance, the Liverpool kits look cheap as chips, don't like Puma, least said about Erreà the beater, as for Warrior, please God no. I wouldn't be opposed to Under Armour, the Tottenham designs are fairly neat, I like the Macron Villa kits.
May 12, 201610 yr If the players come back from their break in such poor shape again, screw a new kit provider and just make them play in hair sweaters.
May 12, 201610 yr http://www.designfootball.com/design-galleries/fantasy-football-shirts/img-chelsea-fantasy-away-8002Adidas parting gift for away kit!!!!!!!!!!!!!!
May 12, 201610 yr For anyone that's thinking they don't want Puma then check out the new Dortmund kit. Looks pretty decent to me!
May 12, 201610 yr Anyone reckon that the lack of value in the ten year deal is part of the reason why Gourlay went? That and the samsung deals we had, purslow who I believe it is was brought in to sort our sponsorship deals seems to have done alot better job in the short time he has been here than gourlay was doing by the end, 10 year deals in football are way way to long, at most you want 5 year deals, what was a good deal with adidas in 2013 is a average deal in 2016 and a pretty poor one by the time it would finish in 2023.
May 13, 201610 yr Puma have got some decent training kit. Oh and I've not long got a cracking Puma T-shirt in 'Chelsea Blue' and with a White Puma Logo.
May 13, 201610 yr @Carshalton Blue: that is awesome! I don't care if we look like Everton, that kit bangs
May 13, 201610 yr Weird... Well it is business. Maybe because we are out of CL. This has nothing to do with our current season. United secured a £75m a year deal with no European football because they're one of the biggest clubs in the world. We as a club have a huge global fan base and the ten year deal wasn't good value when compared to the deals that clubs of a similar stature are getting.
May 13, 201610 yr Apparently we want Nike but they're just about to agree a deal with Spurs so maybe not. Even heard Japanese firm Uniqlo are interested or Chinese firm Li Ning. Although I doubt such an unknown brand would pay us £50 mil per year that we want. All the talk seems to be about the club being pissed that Utd are getting more money and attention from Adidas. Uniqlo were the brand bought to the forefront by Tennis superstar Novak Djokovic, so they got some clout, i like puma designed kits as well.
May 13, 201610 yr http://www.designfootball.com/design-galleries/fantasy-football-shirts/img-chelsea-fantasy-away-8002Adidas parting gift for away kit!!!!!!!!!!!!!! looks like some crazy Rugby league kit..
May 13, 201610 yr Not sure if it has already been mentioned in this thread but Jake Cohen managed to shed some light on this situation. He's a sports lawyer who covers a lot of legal, financial and economic issues arising in football. Oh yeah, he's also a Chelsea fan. "Christian Purslow has ended several existing commercial deals early in favour of his own from the moment he joined Chelsea. Turkish Airlines were lined up at £25m p.a before Purslow came on board. Once he joined, he went out and convinced Yokohama to pay £40m. Purslow also landed Chelsea their first ever training kit deal with Carabao worth £10m p.a. I say this all the time, but a top commercial director is literally worth his or her weight in gold. Speaking of commercial directors, Vitesse Arnhem's last CD left to take a new job in 2014. That job? Head of global football at Under Armour.." "If Chelsea sold 3 million shirts this season at £50.00 each, that's £23m for Chelsea and £127m for Adidas. Easy to see why Chelsea have opted out. This is how kit deals work. 10-15% goes to the club, the rest to Nike, Adidas etc. But surely Chelsea is worth more than £27m p.a. with our following."
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