I think the way it merges in with the views from the Cemetery tells you why they've gone with the brick. The stadium is surrounded by three different conservation areas and there will be 'partial' views of it from a long way away (even Richmond Park according to the planning documents). The brick helps to blend it in with the surrounding area.

yeah - must be the "heritage" factor.

I bet splishsplosh will make a comment on how empty the new stadium is going to be.

I bet splishsplosh will make a comment on how empty the new stadium is going to be.

Largest stadium in the Championship

I am with the some of the others who are not in love with the design. Maybe it will grow on me. Guess it is a personal preference as I love modern stadiums like the Allianz Arena but as someone said, it is our stadium and I will love it.

Edited December 1, 201510 yr by RomansRoubles

im glad we are staying on the Fulham road....but .the only thing that links us to the old Stamford bridge is the post code...where is the character ....a concrete catastrophe.....

there will always be people who don't like the design, no matter what they chose. i'd hardly call it a catastrophe though.

I absolutely hate the look of the Allianz arena. Think this is very good myself.

I think it's excellent, the brick gives it a proper 'London' feel. It looks similar to railway arches or victorian bridge engineering. It will blend in nicely with the surrounding area but still have a modern feel to it. Big thumbs up from me.

Don't think you can get a real idea of what it will look like from a series of projected images...I'm confident it will look great when it's done...people should be happy we are staying at our historical home and not moving to some soulless venue like Emirates and Etihad are

Plans are exciting. Hope they get through the hurdles and work begins early next season

Looks good and really am excited.I never want the club to move away from Chelsea.Will we be at Twickenham or Wembley while we are waiting?

Theres talk of both us and Spurs sharing wembley

I can understand why people are hesitant towards the design, but in my opinion, it's completely crucial for the atmosphere that the stadium doesn't look like your average Wembley, Emirates, Etihad or even the soulless toilet seat that will be the new White Hart Lane. It's made for football, it needs to be ugly, it needs to intimidate the opposition, it needs to create a vibe that is on the other scale of everything connected with corporate stuff. There will be a lot of corporate seating within the stadium, but with a design like this, that doesn't have to matter. The Bridge today is like a library, but I want it to be a place known for its loud crowd and intimidating atmosphere, and this looks to me like a brilliant start. If we'd gone for a design similar to what Spurs is building, then I think our chances of achieving that would suffer greatly. 

 

Lastly, I'd have to say that I've never been this grateful to Roman as I am right now. He's decided to keep José during a turbulent time where he'd been long gone by now if this was a few years ago, and he's funding this football colosseum out of his own pocket. London has so much beautiful contemporary architecture - this looks completely different not just in general terms, but also in the world of football. No one has a stadium even remotely close to this, and in 10 years people will envy us. Us against the world, lads :)

Edited December 2, 201510 yr by xytheon

It's a stunner.

Still not huge on the design, but this is extremely intimidating!  

The graveyard at stamford bridge, where teams rarely never leave alive...

Edited December 2, 201510 yr by Van Butsen

On Sky news this morning they were comparing it to a sieve or an egg slicer, they then went on to say it was being built elsewhere in Fulham not at the old Stamford Bridge !  I tweeted Eamoln Holmes, in vain.

 

I actually like it, intimidating, different, not one out of the bottle, as Jose might say.

I bet splishsplosh will make a comment on how empty the new stadium is going to be.

 

Why?

 

It'll be the most innovative and beautiful stadium ever conceived in this country. It's beautiful. A true Colosseum of football. Chelsea will fill 60,000 easily. 

Still not huge on the design, but this is extremely intimidating!  

The graveyard at stamford bridge, where teams rarely never leave alive...

 

Looks like a location in ancient rome/greece/spain/italy with the stadium in the back looking similar to some kind of battle arena lol. 

I absolutely hate the look of the Allianz arena. Think this is very good myself.

 

Me too, it look's like an inflatable swimming pool

Looks good lit up all blue and blue like.

Still on the fence about the looks. Lit up blue and it probably looks great but as it is I'm 50-50.

The Colosseum. It's Roman's Colosseum. Wonder if it will be called as such.

It's beautiful!

It's forward thinking, nothing else compares.

The Emirates is just a boring arena but our new stadium is much more.

I was dreading a boring bowl but this is top notch architechture in the heart of London and will be envied by many.

Seems like a whole new experience on match days cafes, shopping etc.

i can't wait, it won't come soon enough for me.

Bit surprised its not being used for any other events, but that may change.

Love it!

Because it's based off of Westminster Palace?

Err, what?